How Frequently Should You Create Blogs for Improved Search Engine Optimization?
At NVJ Developers & Designer, one of the most frequently asked questions by Pakistani businesses owners is, “How many times a month should I blog in order to receive real benefits from search engine optimisation?” According to Google, new, high-quality content has a positive influence on a website’s search engine rankings. The more frequently a business creates new, valuable content for its audience, the more likely Google will consider that website to be active, relevant, and deserving of a high ranking. The frequency with which you publish can vary greatly; however, the more often you publish, the faster you will experience growth in your website’s traffic. However, it is important to remember that high-quality posts are far more important than the number of posts created each month. Therefore, it is critical that you find an appropriate balance between these two factors.
Recommended Frequency of Publication for All Types of Pakistani Business?
Two to four blog posts per month represent a realistic expectation for generating good SEO results with corresponding resources for many small-to-medium-sized Pakistani businesses. The consistent, even application of these posts creates new content for Google to re-crawl and re-index and provides the time to research, create, and properly optimize the content before posting.
For many, this frequency of posting (approximately every 5 days) is ideal; however, businesses in highly competitive sectors — such as web development; digital marketing and e-commerce — may significantly accelerate their business growth by posting 1–3 times a week; the greater amount of content posted increases the number of opportunities to rank for additional keywords and enhances the amount of traffic generated from search results.
If a business is just starting up and has very limited resources, at least one quality, comprehensive blog post per or month is a great alternative to not posting at all, provided that the cycle is continuous and that they do not have frequent prolonged periods of inactivity, as this can lead to a slowdown or decline of their existing ranking.
Publish Quality instead of Quantity?
Instead of creating 5 rushed, short posts every week, take your time and create 2 quality articles (1,000+ words) that are well-researched, helpful and answer the questions that people in Pakistan are searching for. Google will reward you for writing comprehensive content that provides real answers to people’s questions.
Don’t sacrifice the quality of your content just so that you can hit your publishing goal. An excellent article with a high search ranking can provide years of consistent traffic to your site, while 10 average articles will give you little or no traffic.
Consistency = Long-Term SEO Authority?
Google pays attention to the frequency of new posts on a web site. By consistently publishing 2 articles per month, you will gain the trust and authority of Google at a far greater rate than if you publish 10 posts one month and than don’t publish anything for 6 months. You can do this by using a very simple content calendar, establishing a realistic publishing schedule and sticking with it. Your consistency will compound over months and years and turn your web site into a highly regarded and trusted authority that Google will rank highly.
Revising Older Posts as Well?
It’s not only a matter of posting new stuff that boosts your publishing frequency; creating newer versions of older blog entries at least once every six (6) to twelve (12) months adds fresh content, new stats, and better keywords to an existing post will provide another strong freshness to Google. Many Pakistani companies solely create new content, while failing to refresh outdated content for continued rankings.
NVJ Developers & Designer Can Show You How to Make the Most of Your Time Online?
At NVJ Developers & Designer, we help Pakistani companies with their custom content calendars based on factors such as: the nature of their business, their competition, and the amount of available resources. From doing keyword research and creating and posting content to documenting your publishing habits (i.e. time of day and day of week), we will make sure that all of your company’s published content follows a consistent, SEO-compliant posting schedule which produces tangible, measurable increases in monthly organic traffic.
Conclusion?
While no set amount of blog posts is perfect for all businesses, we recommend publishing at least 2 – 4 high quality blog posts every month as an excellent to start for Pakistani businesses. Focus on producing longer lasting consistent (i.e., more frequently posting) than low volume but high quality blog posts, which over time will help with a steady increase in your ability to show up in Google.
Let NVJ Developer & Designer help develop a content strategy that can fit right into your business’s growth!